Assay House

The Brand Stage Map

Can a buyer see why they should choose you over the alternatives?

Eight straight questions, about three minutes, to find the one thing making it easier or harder for a buyer to choose you. A brand check with an answer, not a score.

1.If twice as many customers arrived next month, what would happen?
2.What do you know about why customers choose you?
3.When someone does not choose you, do you know what they chose instead?
4.Read the first line of your homepage without your logo. Could another business in your field say the same thing?
5.Across your website, your sales conversations and your social posts, does the same reason to choose you keep appearing?
6.When price comes up, what do buyers usually do?
7.When the right person visits your website, what usually happens?
8.Are enough of the right people seeing your message?

Fair questions, straight answers.

Do I have to give my email to see the answer?

No. The answer appears on this page as soon as you finish. Your email is only needed if you ask for the one-page read.

What is the one-page read?

A person at Assay House reads your answers and your homepage and emails you one page: the one priority we would act on first, and why. We aim to send it within two working days.

Will you try to sell me something?

If the read points to work we do, it says so once. If it points to something we do not do, or to doing nothing yet, it says that instead.

What happens to my answers?

Nothing leaves this page unless you ask for the read. If you do, we keep your answers with your request to write it, for 24 months unless you become a client, as our privacy policy sets out.