Marketing and brand services
Get your brand known and chosen, with every channel run by one team.
As a marketing agency we cover brand strategy, brand identity, campaigns, SEO, content, social media, PR, paid advertising, email and reporting. Take one service on its own, or let us run them together so every channel says the same thing.
Four named offersFour named offers
Four ways to work with us, each scoped on its own.
Start with the Commercial Foundation, or bring us in for the offer you need now. Each is scoped on its own; take one, or carry the work through all four.
Where we startWhere we start
The Commercial Foundation
Brand strategy and positioning
The buyer insight, positioning, offer and story behind everything we make.
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What we create
Hallmark
Brand identity, brand story and creative direction
The identity, story and voice that make your brand recognisable.
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What we create
The Campaign
Creative campaigns, product launches and brand activation
Turn a product moment into a reason to pay attention.
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How it reaches people
The Growth Programme
Integrated SEO, GEO, content, social media, PR, paid media, email and analytics, run as one
Search, content, social, PR, paid, email and analytics, run as one.
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Everything inside
Nine services, each available on its own
The plain names for the work. Each has its own page and can be taken on its own, or as part of an offer above - which is what a marketing agency South Africa businesses keep should make easy.
Brand identity
Settle what the business stands for, then build the look that carries it.
A brand identity that makes your business look as good as it is.
SEO and GEO
When someone searches for what you sell, your business is what they find.
Get found on Google and in AI answers when customers search for what you sell.
Content and copywriting
Articles that answer what your customers search for, in your voice, on your site.
Useful content on your website every month, without writing it yourself.
Social media
Your platforms run end to end, with the replies answered on weekdays.
Stay visible online without finding, writing and posting the content yourself.
PR and media relations
Your news and expertise turned into stories the media can use, then pitched and followed up for you.
Get your business in front of the publications and people that matter.
Google Ads
Campaigns that put you in front of people already searching for what you sell.
Reach people the moment they search for what you sell, and know what each lead costs.
Paid social advertising
Meta, Instagram and LinkedIn campaigns run on your own ad account, with your budget paid by you.
Reach new customers on Facebook, Instagram and LinkedIn, with every rand of spend tracked.
Email and CRM
The one audience you own outright, kept out of spam and actually used.
Turn past customers and enquiries into repeat sales, with emails that send themselves.
Analytics and reporting
Tracking that works, and one report a month that says what actually moved.
Know which marketing brings in customers, and what to stop paying for.
Why this matters
What changes when every channel argues the same case
One positioning, decided once, then argued in its own language by search, content, social, advertising and email. That is the difference between marketing that accumulates and marketing that resets every quarter. A customer who meets you in three places comes away with one impression, sharpened each time.
The work that makes it possible happens before anything is published. We settle who you are for, what you are claiming, and what makes the claim believable. After that most of the downstream questions answer themselves, and the content calendar stops being a debate.
It also changes what a report can tell you. Holding every channel means attributing across them, so the question stops being how each one performed and becomes which combination moved the business.
Search and content build an asset you keep. Advertising buys reach on demand. Social earns recognition, and email converts the people the other three brought you. Run together, each one raises the ceiling on the others.
Three things worth settling in the first meeting
Each one changes what we would recommend, and each is quicker to answer than it looks.
What should we do first?
Whichever one is closest to money. A business with traffic and no conversions starts at the website and the offer. A business with neither usually starts with search and one paid channel running together, because one buys time while the other compounds. We name the order in the first call and say what each stage is expected to produce.
How fast will we see something?
Work appears in your portal in the first week. Advertising gives a readable answer inside a month. Search and content compound over quarters and keep paying afterwards, which is why they are worth starting immediately even when something faster runs alongside. You will know at the outset which of the three your goal depends on.
Can we start with just one thing?
Yes. Every service is available on its own. If your positioning is already clear we work from it; if it is not, we settle the essentials at the start. Start where the pressure is and add the rest once the first one is earning.
Also from Assay House
When the website, the app or the product behind it is the thing to build, that is the other division.
DevelopmentFifteen minutes, and you leave with the order of work
No pitch and no deck. A marketer on the call rather than a salesperson: what you are trying to grow, which discipline moves it first, and what the next ninety days would contain.