Media
Why some products get chosen, and the rest just get compared on price.
Marketing insights South Africa's ambitious businesses can use: what the brands everyone watches got right and wrong, and what it means for a business still earning its place.
Brand7 min read
Should I rebrand my business? How to tell, and what is worth keeping
A new logo changes what buyers see, and rarely why they choose you. How to tell a rebrand from a refresh, what to check in a new name, and what to keep.
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Brand7 min read
How to choose a branding agency in South Africa, and what to ask
A portfolio shows an agency's taste, not whether it will understand your business. What burned buyers wrote, and six questions to ask before you sign.
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Brand6 min read
Brand building vs performance marketing: what Nike's slide teaches
Nike moved its money from building a brand to chasing sales, and the bill arrived four years later. What that means for a business still earning its place.
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Brand7 min read
Social media strategy: seven steps to build one your business can run
A social media strategy is a short list of decisions made in the right order. Seven steps, from the result it must move to the number that proves it moved.
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Search7 min read
Ecommerce SEO in South Africa, for catalogues rather than brochures
A store is not a brochure with a checkout. Its search visibility lives in category pages, product pages and filters, which is where most online stores leak it.
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Websites7 min read
Ecommerce migration in South Africa, without losing sales or search
Moving a store is mostly an inventory and a redirect map. Get those wrong and the new store launches without the traffic the old one spent years earning.
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Enquiries7 min read
POPIA compliance for marketing, and what it asks of your list
POPIA does not ban marketing. It decides who you may contact without asking first. What an enquiry actually permits, what to record, and where lists go wrong.
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Enquiries7 min read
WhatsApp marketing in South Africa, without becoming a nuisance
WhatsApp marketing works in South Africa because the message actually gets read. That is also exactly why bulk sending on it costs more customers than it wins.
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Websites8 min read
Running an online store in South Africa, past the launch day
Building an online store takes weeks. Running one is delivery rules, honest stock, returns and the messages after checkout, where South African shops stall.
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Websites8 min read
Website design cost in South Africa, and what moves the number
Website design cost in South Africa is decided by scope, not by looks. The six things that move the number, and the four lines a quote has to itemise.
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Search8 min read
Small business SEO in South Africa, and the five things to fix first
Small business SEO in South Africa, put in the sequence that pays. What to fix before buying traffic, and why a first-page ranking can still earn nothing.
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Search7 min read
Google Business Profile optimisation, and what actually moves you
Your Google Business Profile decides whether a nearby customer sees you. The fields that move it, the ones that do nothing, and the one that suspends you.
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Measurement6 min read
Three numbers that tell you whether your marketing is working
Most marketing reports measure activity rather than outcome. The three numbers that tell you whether your marketing is working, and the ones to stop reading.
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Search8 min read
AI search is changing how customers find you, and what to do
AI search answers the question instead of sending the click. What that does to traffic, which SEO advice still holds, and the few things that genuinely changed.
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How we work7 min read
What a marketing retainer actually buys, hour by hour and line by line
A marketing retainer is sold as a monthly fee and bought as a mystery. Where the hours really go, and the two questions that make an agency answerable.
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How we work6 min read
Which AI model to use for which job, from an agency that runs them
Which AI model to use for which job, from an agency that runs several of them every day. What each is best at, and the part of the decision that matters more.
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Would rather we just looked at yours?
Fifteen minutes, no pitch. What you are trying to grow, what is in the way, and an honest answer about whether we are the right people for it.