Topic
Brand
Everything we have published on brand. 4 articles.
Brand7 min read
Social media strategy: seven steps to build one your business can run
A social media strategy is a short list of decisions made in the right order. Seven steps, from the result it must move to the number that proves it moved.
Read article
Brand6 min read
Brand building vs performance marketing: what Nike's slide teaches
Nike moved its money from building a brand to chasing sales, and the bill arrived four years later. What that means for a business still earning its place.
Read article
Brand7 min read
How to choose a branding agency in South Africa, and what to ask
A portfolio shows an agency's taste, not whether it will understand your business. What burned buyers wrote, and six questions to ask before you sign.
Read article
Brand7 min read
Should I rebrand my business? How to tell, and what is worth keeping
A new logo changes what buyers see, and rarely why they choose you. How to tell a rebrand from a refresh, what to check in a new name, and what to keep.
Read article