Marketing. Development. Built to perform.
Marketing and branding agency in George, for businesses across South Africa
Assay House is a South African brand strategy and creative agency with its office in Windsor Park. As a marketing agency in George, we build brands, run marketing and design and build websites for businesses here and across South Africa. Start with the Commercial Foundation, or bring us in for the service you need now.
Based in Windsor Park. Working wherever you are.
Our office is in Windsor Park, George. We already work with businesses here, and they work with us the same way any client would, remotely, with every draft and approval landing in their own portal.
Being nearby is useful. Being understood is the point. So everything we design, write or build is made to say why your customers choose you, and to say it clearly.
Brand, marketing and websites, led from one office
Everything below is led from Windsor Park, for businesses here and across the country. Every service is sold on its own. The Commercial Foundation is where we recommend starting, never a requirement.
Marketing and Brand division
- The Commercial Foundation. We find the reason customers choose you, from what your buyers already think and feel, and turn it into the positioning, offer and story everything else is built on.
- Brand identity. We design your logo suite, colours, typography and voice, then hand over guidelines and every file a printer or platform will ask for.
- Hallmark. We create your identity, brand story, voice and messaging as one system, so the business looks and sounds the same wherever customers meet it.
- The Campaign. We plan and create a launch or campaign, from the central idea to the visuals, copy and channel plan, so everything that goes out pulls the same way.
- The Growth Programme. We run your search, content, social media, PR, paid advertising and email together each month, and move the effort to whatever brings in enquiries.
- SEO and GEO. We fix what holds your website back in search, target the searches your buyers actually make, and build the content and authority that get you found and quoted.
- Content and copywriting. We research and write articles, website pages and emails in your voice, each one answering a question your customers already ask.
- Social media. We plan, write, design and schedule your posts every month and answer the comments, so your accounts stay active while you run the business.
- PR and media relations. We turn your news and expertise into stories the media can use, write the releases and pitch the right journalists, so your business is considered for coverage.
- Google Ads. We set up and run your campaigns on your own ad account, and report each month what every enquiry cost you.
- Paid social advertising. We plan, make and run your adverts on Facebook, Instagram and LinkedIn, on your own ad account, and show you each month what the spend brought in.
- Email and CRM. We write and send your campaigns, set up welcome and follow-up emails, and keep your list clean so your mail reaches the inbox rather than spam.
- Analytics and reporting. We set up tracking that counts enquiries and sales, then send one plain report a month on what worked and what we would change.
Development division
- The Website Build. We plan, write, design and build your website around what customers need to understand and do next, test it on real phones, and hand you full ownership.
- Websites. We plan, design, write, build and launch sites that are mobile-first, quick on a weak signal and set up for search from the first day.
- Design. We design social graphics, adverts, brochures and short video, plus the screens for your website or app, all made against one brand system.
- The Product Build. We design and build web apps, mobile apps and subscription software, new or already live, and hand them over with full ownership.
- The Prototype Sprint. We pin down the one question an idea rests on, then build a clickable prototype that answers it before the larger spend.
- Web and mobile apps. We build booking systems, customer portals and internal tools around what your users need to do first, tested on real devices.
- SaaS applications. We build subscription software end to end, from signup and onboarding to user roles and billing, owned outright by you.
- Prototypes. We build a working prototype of the one part your idea depends on and put it in front of real people within weeks.
Frequently asked questions
Is there a branding agency in George?
Yes, Assay House is a brand strategy and creative agency based in Windsor Park, George, building brand strategy, identity and messaging for businesses here and across South Africa.
That covers the thinking behind the brand as well as the logo, colours, typography and voice that carry it.
Which marketing agency in George can do our branding and our website?
Assay House does both, leading the brand, the marketing and the website from its office in Windsor Park, so the site says what the marketing promised.
We recommend starting with the Commercial Foundation, which settles why customers should choose you before anything is designed, but it is never a requirement.
Can we hire you for one service, such as SEO or social media?
Yes, every Assay House service is sold on its own. A business with a brand it is already happy with can bring us in for SEO and GEO, social media or any single service, and add more only if it wants to.
Who can help a business work out why customers should choose it?
Assay House does, through the Commercial Foundation, which starts with what your buyers already think and feel rather than with what you would like them to hear.
We take the time to understand what is not working for them, what they compare you with and why they choose you, then turn it into the positioning, offer and story your brand and marketing are built on.
Will you work with businesses elsewhere in the Garden Route, or outside George?
Yes, Assay House takes on businesses anywhere in South Africa, and the work runs remotely, landing in each client's own portal. The office is in George. The clients do not have to be.
Before you choose an agency
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Tell us where the business is going
We are based in Windsor Park, and the first conversation is a call, wherever you are. Tell us where the business is now and what you want it to achieve, and we will tell you whether Assay House is the right fit and what a useful first step would be.