Social media management
Stay visible online without finding, writing and posting the content yourself.
We plan, write, design and schedule your social media content every month, and answer the comments, so your accounts stay active while you run the business.
Available on its own, or as part of The Growth Programme.
In practice
What this actually is
This is running your social accounts: what gets posted, when, and answering the people who reply. It is the unpaid side - your own audience and whoever the platform shows you to for free.
This is the organic side. Paying to reach people who do not follow you yet is a different discipline and it is here: paid social advertising.
What we do
- Social strategy
- What each account is actually for, before deciding what goes on it.
- Content planning
- A month agreed in advance, built from what you have on and what customers ask about.
- Content creation
- The artwork, the photography and the short video, made for each platform rather than one square cropped five ways.
- Copywriting
- Captions written to survive being cut off after two lines, because most of them are.
- Posting and scheduling
- Published for you, at the times your audience is actually there.
- Community management
- Comments and direct messages answered on weekdays, in your voice.
- Profile management
- Bios, highlights and profile artwork kept current across every account.
- Monthly reporting
- What went out, what worked, and what changes next month.
A presence with a purpose
More than a populated feed.
A clearer social presence, with a defined role, a recognisable voice and a more considered view of what the business says and when it says it.
Talk to us about social mediaWhy social media is a memory business, not a sales channel
The number every agency reports is followers, and it stopped meaning very much some years ago. A Facebook page post now reaches somewhere around 1.4% of the people who chose to follow it - about 137 people out of every 10,000. You did not lose them. The platform simply stopped showing them to you unless you pay, or unless the post earns its way out on its own merits.
So if the follower list is not the audience, what is the account for? The most useful answer in marketing science is uncomfortable and freeing at the same time. At any given moment, almost nobody who will eventually buy from you is buying today - the Ehrenberg-Bass work most often quoted puts it at around 95% out of market at any one time. Almost everything you post is being seen by people who are not going to do anything about it now.
And there is a lever most businesses never pull, because it is not about working harder. Reach now comes from the recommendation engine rather than the follower graph, and it is wildly uneven by format: short video runs at around 9% reach where a feed post runs at half a percent. Choosing the right format on a Tuesday beats posting twice as often for a year.
The discipline
Four things have to happen, and only two of them are the post
A post that fails usually failed at the first stage or the third, and almost nobody looks there. Those two are mechanics and memory. The other two are the ones that feel like the work.
Reach
It gets shown at all
- Format over frequency
- Native to the platform
- Posted where the people are
- Never a bare link
This holds it up
Stop
It survives the first second
- The image carries it alone
- A first line that is not a warm-up
- No caption doing rescue work
- Legible on a phone at arm's length
They see this
Recognise
They know it is you
- The same colours every time
- A voice that does not drift
- Assets used consistently
- Recognisable with the name covered
They see this
Remember
It is still there in four months
- Linked to a real situation
- Repetition, not novelty
- Consistent over clever
- Answered when they reply
This holds it up
The fourth stage is the one that pays and the one nobody can show you a screenshot of this month. It is also why we would rather run an account quietly and consistently for a year than deliver a spike in March that nobody remembers by June.
Measurement
How you will know it is working
Followers are the least useful number on a social account, so they are not the headline. Social media management South Africa businesses get value from is reported on whether it moved anyone, not on how many people it reached.
What we report on
- Reach and engagement per post, and which formats actually earn attention
- Clicks through to your site or your product pages
- Messages and comments answered, and how quickly
- Which posts are worth repeating, and which content types to stop making
Before you ask
The questions that come up first
Can you post to my Facebook and Instagram for me?
Yes, once you have added us as a partner on your own Meta Business Portfolio and shared the page with us. That is a five-minute job on your side and we send you the steps. Without it, we hand you finished posts to publish yourself, which is a real option and plenty of clients prefer it.
What about LinkedIn, TikTok and Pinterest?
We plan and produce for them. Publishing to them is manual today, meaning we hand you the post and you press go, or we price a scheduling tool into your plan. We would rather tell you that now than let you find out in month two.
Eight posts a month sounds low.
It is deliberate. Eight posts that are worth stopping for beat thirty that are not, and the second one costs you the audience you already had. If volume is genuinely what you need, we will say so and price it.