Assay House
An open laptop and a phone showing the same finished website on a pale stone ledge in daylight, a sprig of fynbos beside them

The Website Build · Website design and development

A website that makes it easy for visitors to understand you and get in touch.

We plan, write, design and build your website around what customers need to understand, trust and do next, test it on real phones, and hand you full ownership of the site, the domain and the code.

What's inside The Website Build

Overview

What The Website Build gives the business

The first thing a website design agency South Africa businesses hire should settle is what the site is for. Everything below follows from that.

  • Built around decisions

    The site is structured around the questions that stand between interest and action.

  • Clear from the first screen

    The right message appears before visitors have to work for it.

  • A place for the brand

    The interface gives your positioning a considered, consistent place to live.

  • Built for the real screen

    Designed for the way people browse, compare and decide - usually on a phone, on mobile data.

  • One joined-up standard

    Strategy, copy, design and development work toward the same commercial brief.

  • Yours when it is built

    You own the code, the accounts, the domain and the repository outright.

Go from a website that explains your business to one that helps people choose it.

The right information in a clear order, so the next action feels obvious rather than forced.

5 steps

How the site is built

  1. Settle the brief

    We work from your Commercial Foundation if you have one, or settle the decisions the website needs to support before anything is drawn.

  2. Define the route

    We map the site structure, the role of every page and the paths to an enquiry or a sign-up before visual work begins.

  3. Design the system

    We create the page layouts, the interface language and the content framework that make the site one considered whole.

  4. Build and test

    We develop the approved site, test its key journeys on real devices and resolve whatever gets in the way.

  5. Hand over properly

    You receive the finished website, the documentation and full ownership of everything behind it.

What's inside

What's inside The Website Build

Things that arrive, not activities we perform.

  • Strategic website brief
  • Website architecture and page-by-page conversion map
  • Content framework
  • Wireframe set
  • Interface design system
  • Responsive page designs
  • The developed website
  • Content management set-up
  • Accessibility checklist
  • Quality assurance record
  • Ownership handover pack

Everything inside

The disciplines inside The Website Build

Strategy, website design, copy and development run under one commercial brief, which is how a website design agency South Africa businesses rely on ought to work.

On its own, or after the Foundation

Bring us in for The Website Build alone, or start with the Foundation

If your brand is already settled and written down, we work from what you have and scope this on its own. If it is not, the Commercial Foundation hears from your customers why they choose you first, so this work has one clear reason to carry. Either way, the scope, the dates and what you own are agreed in writing before you commit.

Before you ask

The questions that come up first

Can you rebuild the website we already have?

Yes. We start from what the site has to do for the business now, keep what is working and rebuild what is not, so you do not lose the search visibility you have already earned.

Who owns the website once it is built?

You do. The code, the accounts, the domain and the repository are yours outright. We build the asset; we do not hold it hostage.

A website should carry its weight

Tell us what the site has to do for the business, and we will tell you what it takes.

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