Graphic and interface design
Everything your customers see, designed to look like one brand and be easy to use.
Our graphic design services cover social graphics, adverts, brochures and short video, plus the page and screen design for your website or app, all made against one brand system.
Available on its own, or as part of The Website Build or The Product Build.
In practice
What this actually is
This is the design of everything your customers look at - your graphics and adverts, and the screens of your website or app. Good interface design is mostly making the next thing to do obvious, which is harder than making it look good and matters more.
What we do
- UX design
- The structure: what goes where, and in what order somebody meets it.
- UI design
- The visual layer - type, spacing, colour and states - applied consistently.
- Website design
- Page designs, mobile-first, built to be handed to a developer without guesswork.
- Application design
- Screens for software, including the empty, loading and error states nobody remembers.
- Design systems
- A reusable set of components, so the tenth screen looks like the first.
- User journeys
- The path from arriving to finishing, mapped and shortened.
- Prototypes
- Clickable versions, so a decision is made on something real.
- Handover
- Files, specifications and assets a developer can build from.
Clarity, built into the experience
Design that makes the next action easier.
A clearer digital experience shaped around real use: stronger journeys, more intuitive interfaces, and a visual system that helps complex things make sense.
Talk to us about designNobody reads the caption of a post they scrolled past
Everything a business publishes competes in the same half-second. The image lands before the headline and the headline before the body, and that order is what a feed rewards. Design is the decision about what the image says on its own, which is why we settle it first and why it carries more weight on the page than anything around it.
The measured gap is large enough to change how a budget should be spent. Posts carrying a real image or a short clip run several times the engagement of the same account posting text, and video is shared at a multiple that no amount of clever copy closes. Even in long form, an article with images is seen by dramatically more people than the identical article without them.
The second half of this is consistency, and it is the half that gets sacrificed when a business is busy. A brand is recognised through repetition - the same palette, the same type, the same treatment of a photograph, week after week - and recognition is the entire mechanism by which a small business gets remembered against companies spending far more. One striking graphic does almost nothing. Fifty consistent ones compound.
6.5x
The engagement a post with an image or a short clip earns against a text post on the same account. The visual is not the wrapping.
94%
More views for an article with images than the same article without them. It applies to long form too, not just to feeds.
60%
Of all social consumption is now video. Not a format to add later; the one most of the attention is already in.
The discipline
Four things that separate a brand system from a folder of graphics
Most businesses have the fourth without the first three, which is why their output looks like several companies. The first two are decided once and then govern everything; the last two are the weekly work.
The system
The rules exist before the work
- Palette, type and spacing
- How a photograph is treated
- What the logo may sit on
- What we never do
This holds it up
The formats
Built for where it will be seen
- Sized to the platform, not cropped to it
- Legible at thumbnail size
- Text safe of the interface
- One ratio per carousel
This holds it up
The making
Enough of it to matter
- Social graphics and adverts
- Generated and composited imagery
- Short video and motion
- Print, brochures and signage
They see this
The check
Nothing ships unchecked
- On brand, against the written system
- Real products, never invented ones
- Spelling on the artwork
- Sized and compressed properly
They see this
Stage one is the whole difference. Design without a written system is a series of individual opinions, and it looks like it - which is why a business can spend steadily on design for two years and still not be recognisable.
Measurement
How you will know it is working
Graphic design services South Africa businesses pay for are judged on whether the work is recognised and whether it is used. These are what we look at.
What we report on
- Engagement on visual posts against the account's own baseline
- Which creative concepts hold attention and which are scrolled past
- Advert creative performance, tested rather than assumed
- Volume actually published, because consistency is the mechanism
- Assets under the weight and accessibility standards, every time
Before you ask
The questions that come up first
Do you use AI to generate images?
For some of it, yes, and it is a large part of why this is affordable at volume. It is leverage on the production, not a replacement for the design: our team art directs it, holds it to your written visual system, builds it on your real product photography rather than inventing products, and reviews everything before it ships. For a physical product the real photograph always wins - a customer who orders from an approximation notices the moment the parcel arrives.
Can you work with the brand we already have?
Yes, and most graphic design services South Africa businesses buy start exactly there. If there is a brand book we work to it. If there is a logo and some habits but nothing written down, the first thing we do is write the system down, because that is what makes the output consistent rather than a series of individual opinions.
Do I get the source files?
Yes, and they are yours. Editable files and exports, handed over in your own storage. You are never in a position where changing supplier means starting the artwork again.
Is video included or is it separate?
Short-form video and simple motion sit inside this service, because they are made from the same system as everything else. Produced footage with a shoot, a crew and a location is scoped separately, and we will say clearly which one your idea needs.