Topic
How we work
Everything we have published on how we work. 2 articles.
How we work6 min read
Which AI model to use for which job, from an agency that runs them
Which AI model to use for which job, from an agency that runs several of them every day. What each is best at, and the part of the decision that matters more.
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How we work7 min read
What a marketing retainer actually buys, hour by hour and line by line
A marketing retainer is sold as a monthly fee and bought as a mystery. Where the hours really go, and the two questions that make an agency answerable.
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