Assay House
All work

Brand identity / 2026

Pre-launch

Bonga

A cheeky, bright brand for tipping the person who waves you out of a parking bay.

Bonga brand cover: "Going cashless shouldn't mean going tipless." with a car guard portrait
The brief
Everyone in South Africa knows the moment: the guard waves you out and your pocket holds keys, a card and no coins. The brand had to make going cashless feel generous, not clinical.
What we did
We built the brand from the strategy up: the voice, a bright palette that holds up in sunlight, type, the cast and the look of the campaign, and the card a guard wears to be tipped.
The line
Going cashless shouldn't mean going tipless.

Gallery

  • Bonga logo system: horizontal, stacked, on charcoal, one colour and app tile
  • Bonga colour hierarchy from cream, sand and charcoal to rare brights, with contrast ratios
  • Two Bonga posters: "He watched your car in 32 degrees" and "Don't worry, we also thought we had cash."
  • Bonga cast: a car guard and a caddy, posed and over the top
  • Bonga worker lanyard, tipping screens and the worker USSD menu

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