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Brand identity / 2026
LiveFuelTap
A 47-page brand kit that turned an existing logo into a working brand system.
- The brief
- The logo existed. Everything around it was improvised, so every proposal, slide and email looked slightly different from the last, in a sector where buyers judge reliability before they read a word.
- What we did
- We built the brand kit around the existing mark: colour with a job for each (blue for structure, green for the saving), type, logo versions and how not to use them, and the personality the sales team writes in.
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