Assay House
All work

Brand identity / 2026

Live

QRTip

A brand for cashless tipping that speaks to the person being tipped, not just the venue.

QR-TIP brand kit home page beside two WhatsApp cards and the terracotta palette with its brand gradient
The brief
Tipping is going cashless, and the people it hurts first are the waiters, therapists and baristas who used to go home with it in their pocket. The brand had to earn the trust of venue owners and staff at the same time.
What we did
We built the identity and an 18-page brand kit: the QR mark, a warm terracotta palette, type, taglines and a voice that addresses staff as directly as owners. It carries through to the cards venues hand out and the messages staff receive.
The line
Effortless tipping, finally done right.

Gallery

  • QR-TIP brand kit colour page: Warm Ivory, Deep Charcoal, Terracotta Ember, Warm Stone and the brand gradient
  • QR-TIP brand kit typography page: Fraunces headlines with "For People, Not Pockets."
  • QR-TIP logo and wordmark on light, dark and terracotta grounds
  • QR-TIP brand kit taglines page with the primary line and audience lines
  • Five QR-TIP WhatsApp launch and survey cards
  • QR-TIP applications: coffee sleeve, cork coaster, venue starter box and street A-frame

Next project

Badger - Apps and software

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