Assay House
All work

Brand identity / 2026

In progress

Doors

The brand system behind the logo: palette, type, voice and how each listing is shown.

DOORS identity system cover: gold wordmark, the line "Every property opens somewhere. The question is how."
The brief
A logo makes a practice recognisable. It does not tell an agent how to describe a home, which properties to show publicly or how the brand should sound in a seller's living room.
What we did
We are building the system around the identity: a second palette drawn from the Garden Route itself, a type pairing, the voice and the words to avoid, and Informed Exposure - the rule for when a listing is private, limited or open, decided with the seller and never assumed.

Gallery

  • DOORS colour system with HEX, RGB, CMYK and Pantone values and the Garden Route place palette
  • DOORS typography: Playfair Display and Montserrat set with the brand line "Straight answers. Clear advice. No theatre."
  • DOORS voice: tone pairs and the words the brand uses and leaves out
  • The Informed Exposure principle: private, limited or open marketing, agreed with the owner

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