Assay House
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Brand identity / 2026

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Doors

A luxury property brand that looks established on day one, built around a keyhole.

DOORS business card on black marble beside the gold-on-onyx and foil wordmarks and the five-colour palette
The brief
A new luxury property practice needed to look established on the first day, in a market where every agency uses the same gold on black and the same photograph of a pool.
What we did
We drew a wordmark with a keyhole set into the overlapping O, then built the system from it: keyhole and arch devices, a palette of onyx, brushed gold and ivory, and stationery that carries the mark with restraint. Signed off by the client in August.
The line
The key to extraordinary.

Gallery

  • DOORS logo in four colourways: gold on onyx, gold on ivory, onyx, and ivory on onyx
  • DOORS brand devices: the marble and brass arch, the keyhole tile, gold and onyx keyholes
  • Brass DOORS keyholder and a leather notebook debossed with the keyhole mark
  • DOORS letterhead with the arch device and gold wordmark
  • DOORS foil wordmark with the gold and onyx wordmark cuts

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